CREDITS
Direction, Design, Animation
Vanessa Appleby
Production Company
Cause + Efffect
Creative Direction
Jamie Hubbard
Producer
Jason Zemlicka
Cel Animation
Tom Smolenski (Smo)
Compositing
Ray Lux
Palette:
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/af0c308d-028b-4e4a-bfaa-1bdad1b17131_rw_1200.png?h=1e17dff930ba86bca23cc2f73380ee00)
Concept Art:
I had the latitude to explore different looks for this spot which was a real treat. I settled on 2 different looks to share with client. Ultimately they opted for the more traditional look, but I'm hoping to make use of the more geometric/pop art look in a future project. There was some back and forth regarding which style to use, so I ended up creating most of the frames in both looks.
Look Comparison (winning style is on the left)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/76797d10-6391-48e6-bfd5-c6bc0cfa7fc3_rw_3840.png?h=944b2b85b325e220cd9ab7e20ba4c004)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/377df669-21d9-41d0-a419-d7c301bc6c22_rw_1920.png?h=c31c9fd15f5ecdedccf951627cc8148c)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/a53d4347-bdda-4f6c-a291-3048fd9f9f89_rw_1920.png?h=b6b052328eefc6435efcd1c573407e89)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/73ccb9de-fe31-4dac-b5ee-e2402b911676_rw_1920.png?h=81dde81362ee0b20fbda93145492db87)
Storyboards:
Because of a rushed schedule, the boards were created before we had a style selected by client. As a result, I kept the boards black and white and very loose, instead focusing on the transitions and compositions of each shot.
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/5b9fb0ef-7f79-4a90-a2fb-41f40276ede9_rw_3840.png?h=8fc49bd8adacf82e46d56e591301f349)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/25fb0d6b-8bc8-457b-b52b-bb831ea5894c_rw_1920.png?h=3fe17b39020c8630fe93ef520379eb24)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/f685fefc-2163-41f9-a373-b7965d4effbf_rw_1920.png?h=c72f725bc38874aed0a004e75003c422)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/c6158280-fcbc-455d-bbe9-c2c2e5d96a0e_rw_1920.png?h=eceaca54362addcc8d89f48633aaff43)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/8605fa19-910c-41a8-aa0d-5866398f2b45_rw_1920.png?h=00372ab78093f427d6e61b583d4fe1c4)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/342c8799-d7b8-45d7-a03f-5254e50a98f3_rw_1920.png?h=a43a375daaed633ff76a23a2289aecc6)
![](https://cdn.myportfolio.com/f825d03a1356d1c7488f802d9d3b9459/6a941bac-d0cc-47f9-8a27-885283fd2f5d_rw_1920.png?h=9c4bb4f59eaa0cc76b3b3498bb23285c)